Think about the last time you were in a store and the salesperson was trying to get you to buy something. Did they use high-pressure tactics? Did they try to guilt you into buying? Or did they simply present the facts and let you make up your own mind? If it was the latter, then you were probably more likely to buy from them. This is because people don’t like to be pressured into buying something, but they are more likely to buy if they feel like they are in control of the decision.
One way to become a better salesperson, then, is to learn how to be more persuasive without being pushy. This means using techniques like active listening, building rapport, and understanding what motivates your customer. With these skills, you’ll be able to close more deals and build better relationships with your customers.
Honing these skills can be tough; however, one of the ways you can do it is by listening to the best podcasts for sales. Keep in mind, that not every podcast is worth listening to, yet, thankfully, specialized websites, like Reply.io, offer lists of curated podcasts that allow anyone to level up their skill.
Podcasts for Salespeople. The Best Way to Keep Up With the Industry
Overall, podcasts are a great way to connect with potential customers and promote your product or service. Here are four benefits of podcasts for sales:
- They’re personal.
Podcasts offer a personal touch that can be difficult to replicate through other marketing channels. When you listen to a podcast, you feel like you’re having a conversation with the host, which can create a strong connection with the audience.
- They’re intimate.
Podcasts are typically much shorter than traditional radio shows or even blog posts, so they allow you to get your message across without bombarding the listener with too much information. This intimacy can be a powerful selling tool, as it allows you to create a more personal connection with potential customers.
- They’re flexible.
Podcasts offer a lot of flexibility in terms of content and format. You can use them to promote your brand, share customer testimonials, or even just share your thoughts on the industry. This flexibility makes podcasts an ideal platform for sales messages.
- They’re convenient.
Podcasts are easy to consume on the go, which makes them convenient for busy people who might not have time to sit down and read a blog post or watch a video. This convenience factor can be a powerful selling point for potential customers who are looking for an easy way to consume content.