Email addresses, as all know, are notoriously fickle. People are simple to make, and many people despise having an overflowing inbox. As a result, there’s a lot of pressure to use a fake or throwaway email account. Some technologies automate the generation of fake email addresses because the demand for disposable email addresses is so great. There are also bots and spam traps to consider. Email addresses are frequently misspelt. Many email inboxes go unchecked. Invalid email addresses are a minefield in the world of email marketing.
Email Validation Service is an automated process that verifies newly obtained email addresses in real-time before sending them any marketing or other emails from their email program. People who verify an email address know it’s not a bot, spam trap, known complainer, or anything else that could harm their sender reputation and impede email deliverability.
Only usable emails are added to their email list after email verification. As a result, users may rest assured that every email they receive is linked to a real inbox. This lowers their bounce rate while also assisting the user in maintaining a positive sender reputation. Filters for practically every sort of bad email address are imposed by a good email validation tool. Verifying the email eliminates the following:
- Invalid emails – Any email address that has an invalid format or does not link to an active inbox is removed.
- Misspelt emails – Detects invalid emails that were sent inadvertently.
- Spam trap emails – These are addresses that are specifically meant to capture spammers because spammers rarely authenticate email addresses before sending blasts, and they almost always send emails without first obtaining permission.
- Catch-all emails – These filters away emails with prefixes like sales, support, admin, and others, ensuring that they don’t send emails to inboxes that aren’t being monitored.
Lower bounce rates, spam, and high sender scores and open rates are all benefits of checking email lists before sending. All of these factors contribute to their email deliverability and, as a result, to their email marketing performance. Email validation entails the following steps:
- Checking for formatting and syntax – The first and most basic step is to make sure that the email addresses they’ve gathered follow acceptable email formatting standards. This requires detecting typos and spelling errors in the local and domain sections of email addresses.
- The next step is to confirm that the domain name system is legitimate and that the mail exchanger record exists and is capable of receiving emails.
- The third and final step in email validation is to verify that a mailbox exists and is not full. It, too, requires the use of an SMTP-based email verification tool, as does the second step. At this point, the email verifier pings the particular email address and awaits a response from an email server. If it receives a valid response, the email address is valid and active.
In a variety of ways, email validation improves email marketing results. It helps them boost their email sender reputation, also known as sender score, which is one of its most significant advantages.